With an illustrious career that spans decades, he served as the Creative Director of Amazon Fashion from 2013 to 2024, shaping the landscape of digital fashion retail in India and beyond. Recognized globally for his contributions, he was featured in Esquire’s list of the 50 Best Men’s Stores in the World in 2012.
A passionate advocate for sustainable fashion, Nari has emerged as a powerful voice for environmentally conscious design. His eco-sportswear label, Alcis X Nari, embodies the philosophy of “My Earth, My Style” by creating high-performance garments entirely from recycled polyester sourced from PET bottles. This initiative champions a future where fashion is both stylish and sustainable—cost-effective, environmentally friendly, and safe.
In addition to his role as a sustainability leader in fashion, Nari is a celebrated style icon in the Indian film industry. He has styled cultural legends such as Shri Amitabh Bachchan and contributed to films like Fashion, No Smoking, and Blue, bringing his refined aesthetic to cinema.
Nari played a pioneering role in establishing India’s first international fashion magazine, ELLE, where he served as the founding fashion editor. He has also contributed to the growth of India’s fashion industry through his advisory role with Lakmé Fashion Week.
Through his work, Narendra Kumar continues to blend creativity with conscience, leading the way in making fashion a force for sustainability, cultural expression, and global harmony.