Advisory Board
CEO Sunxora Solutions; Fmr President & Global Head - Digital Experiences, Datamatics; Fmr President - MRSI; Advisor - SEBI; Member, Global Disciplinary Committee, ESOMAR
Sandeep Arora is a transformation-oriented business leader who has spent almost three decades helping organizations grow by blending technology, customer experience, and human insight.
He is currently the CEO of Sunxora Solutions, a startup private equity venture focused on bridging global markets through technology-enabled services in AI, analytics, and digital delivery.
Earlier in his career, Sandeep led large-scale transformation at Datamatics, where he built the digital experiences business into a global success, scaling it 8x in revenue and 17x in profitability within 5 years. During the pandemic, he found new purpose in adversity -repurposing assets to launch a worldwide remote-proctoring service pool and embedding AI into customer journeys to make them more seamless, responsive, and meaningful. His work has always been anchored in understanding consumers’ behavior to shape experiences that feel intuitive, personal, and trustworthy.
Sandeep’s leadership extends beyond the boardroom. He has played a key role in industry associations, serving as President of the Market Research Society of India, contributing to SEBI’s investor-inclusion working committee, core member of ESOMAR’s Global Disciplinary Committee and so on. Across these platforms, he has championed ethical use of consumer data, strengthened global standards, and encouraged businesses to align performance with purpose.
At WFPS, Sandeep helps bring digital innovation into the heart of ESG. His focus is on creating platforms that would make sustainability accessible and relatable for everyday people, where technology enables participation, storytelling, and collaboration across borders. His journey reflects a simple conviction: when we combine digital foresight with human values, we open the door to futures that are inclusive, sustainable, and filled with huge possibility to infuse ‘goodness’.
